Non-Industrial Music Business: Serving Social Minorities in Asia
What happens when a thousand-year-old ritual music becomes a UNESCO Heritage item overnight? Against Adorno's warnings about standardized culture, this analysis dissects how Asian minority music — from Vietnamese ca trù to regional identity performances — clings to authenticity while facing industrial pressure to mainstream into glittering uniformity. Can small-scale "non-industrial" business save the spiritual symbols before they become nobody's music?