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South Korean girl group known for self-producing music and genre-blending concepts.Debuted under Cube Entertainment in 2018 with mini-album 'I Am'. Current members: Soyeon, Miyeon, Minnie, Yuqi, Shuhua. Former member Soojin departed in 2021. Pioneered unique 'coloring pop' style through member-driven production.

• Leader Soyeon composes/produces most tracks, including viral hits 'LATATA' and 'TOMBOY', breaking industry norms for female idol involvement.
• Member Soojin left in 2021 after bullying accusations; Cube Entertainment terminated her contract following investigation despite initial denials.
• Overcame 2021 hiatus after Soojin's departure with 2022 comeback 'I NEVER DIE', topping charts with feminist anthem 'TOMBOY'.
• Multilingual lineup (Korean, Chinese, Thai) facilitates global promotions; Yuqi and Minnie host Chinese/Thai variety shows respectively.
• First K-pop girl group to perform at 2023 Global Citizen Festival, highlighting international impact beyond Asia.