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Canadian rapper, singer, and songwriter known for viral hits and genre-blending music.Alexander Gumuchian, professionally known as bbno$ (pronounced 'baby no money'), emerged from Vancouver's underground scene. He gained global fame with the 2019 viral hit 'Lalala', which surpassed 1 billion streams. A prolific collaborator, he blends hip-hop, pop rap, and trap while maintaining a self-deprecating, humorous persona. Despite viral success, he champions independent artistry and DIY ethics.

• His stage name 'bbno$' originated from a childhood nickname 'Baby No Money', reflecting early financial struggles.
• The viral success of 'Lalala' (with Y2K) was accidental; they created the track in under 3 hours as a joke.
• He dropped out of university to pursue music full-time, initially facing skepticism from family about his unconventional career path.
• Known for satirical lyrics, he often mocks rap stereotypes while wearing eccentric outfits like banana costumes in music videos.
• Despite collaborations with artists like Rich Brian and Lentra, he remains independent, self-releasing most projects.