Scoreload

American electronic rock project founded by singer-songwriter Aaron Bruno, known for genre-blending sound and viral hits. Formed in 2010 after Bruno's previous band disbandments. Achieved global success with diamond-certified single 'Sail' (2011). Released five studio albums blending electronic, rock, and alternative influences through Red Bull Records.

• Bruno almost quit music after his bands Under the Influence of Giants (signed to Island Def Jam) and Hometown Hero collapsed despite critical acclaim.
• 'Sail' became a viral phenomenon years after release, spending 79 weeks on Billboard charts and inspiring over 200 YouTube parodies by 2014.
• Openly struggles with ADHD and depression, themes reflected in lyrics like 'Maybe I should cry for help / Maybe I should kill myself' in 'Sail'.
• Founded AWOLNATION as a defiant solo project after industry rejections, handling most instrumentation on early recordings himself.