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Lord Huron is an American indie folk band known for their atmospheric soundscapes, rich storytelling, and distinctive blend of folk, rock, and Americana influences.Formed in Los Angeles in 2010 by Michigan native Ben Schneider, Lord Huron quickly gained attention with their debut EP. Their music often explores themes of adventure, love, loss, and the mysteries of existence within fictional and mythic frameworks. They are renowned for their immersive live shows and intricate album narratives.

• Founder Ben Schneider initially conceived Lord Huron as a solo project while creating visual art inspired by his childhood experiences near Lake Huron; the name reflects that origin.
• The band crafts elaborate fictional universes and recurring characters (like Buck Vernon and Tubbs Tarbell) woven throughout their albums, particularly 'Strange Trails' and 'Vide Noir', creating a unique meta-narrative.
• Their song 'The Night We Met' (from the album 'Strange Trails') achieved massive global popularity after featuring prominently in the Netflix series '13 Reasons Why' in 2017, significantly boosting their mainstream recognition.
• During the COVID-19 pandemic lockdowns, Lord Huron innovated by creating the 'Alive from Whispering Pines' livestream concert series, filmed in a meticulously designed fictional TV studio set, blending performance with their signature storytelling aesthetic.
• Ben Schneider's background in visual arts heavily influences the band's aesthetic, with him directing many of their music videos and designing album artwork, ensuring a cohesive artistic vision across all mediums.