We have a collection of 2 arrangements for Tangerine Kitty - Dumb Ways to Die
What viral safety campaign spawned this catchy musical warning? Learn!
Tangerine Kitty is not a well-known artist or figure outside of a specific context: the "Dumb Ways to Die" campaign. "Dumb Ways to Die" is a popular public service announcement campaign created by Metro Trains in Melbourne, Australia, to promote railway safety. The campaign went viral and gained international recognition due to its catchy and humorous music video.
Tangerine Kitty is actually a musical duo responsible for creating the song that became the soundtrack for the "Dumb Ways to Die" campaign. Here are some interesting facts about Tangerine Kitty and the "Dumb Ways to Die" campaign:
Viral Success: The "Dumb Ways to Die" campaign became a massive viral hit after its release in November 2012. The catchy song and quirky animated characters helped it spread rapidly across social media platforms.
Safety Message: The primary goal of the campaign was to raise awareness about railway safety, particularly the dangers of risky behavior around trains. It used humor and catchy music to convey a serious message.
Tangerine Kitty: The musical duo Tangerine Kitty consists of Ollie McGill and Emily Lubitz. They are both musicians based in Melbourne, Australia. They created the song "Dumb Ways to Die" specifically for the campaign.
Chart Success: The song "Dumb Ways to Die" was so popular that it charted in several countries, including Australia, where it reached the ARIA Singles Chart. It also received radio airplay and became a commercial success.
Merchandise and Games: The success of the campaign led to the creation of merchandise and mobile games featuring the "Dumb Ways to Die" characters. These games allowed players to interact with the characters in various scenarios while promoting safety messages.
Awards: The "Dumb Ways to Die" campaign received numerous awards for its creativity and effectiveness in promoting safety. It won several Cannes Lions awards and even a Webby Award.
Expanding Campaign: The success of the original campaign led to the creation of additional safety messages and campaigns, such as "Dumb Ways to Valentine" and "Dumb Ways to Die 2: The Games."
Tangerine Kitty's contribution to the "Dumb Ways to Die" campaign played a significant role in its global success, and the campaign continues to be recognized for its innovative approach to promoting safety.