We have a collection of 2 arrangements for Tangerine Kitty - Dumb Ways to Die
Why was "Dumb Ways to Die" originally created as a public safety campaign? Learn!
"Tangerine Kitty" is not a band or a musical group but rather a collaboration that created the song "Dumb Ways to Die." "Dumb Ways to Die" is a safety campaign created by the Melbourne Metro Trains in Australia to promote rail safety. The campaign features a catchy and humorous song that lists various foolish ways people can endanger themselves around trains.
Here are some interesting facts about "Dumb Ways to Die":
Creation for Safety Awareness: The campaign was launched in 2012 with the primary goal of raising awareness about safety around trains and promoting responsible behavior.
Viral Success: The song became a viral sensation, gaining international attention and amassing millions of views on YouTube within a short period.
Tangerine Kitty: The musical duo behind the song is Tangerine Kitty, which consists of Ollie McGill and Emily Lubitz. Ollie McGill is a member of the Australian band The Cat Empire.
Award-Winning Campaign: "Dumb Ways to Die" received numerous awards for its creativity and effectiveness in promoting safety. It won multiple Cannes Lions awards, including the Grand Prix in the Radio category.
Interactive Game: In addition to the song and animated video, the campaign also included an interactive mobile game. The game allowed players to engage with the characters from the campaign in a fun and educational way.
Cultural Impact: The campaign's success led to the creation of various merchandise, including toys, books, and even a smartphone app. The characters from the campaign became iconic symbols of safety awareness.
Evolution of the Campaign: The success of the original campaign led to the creation of additional safety messages and campaigns. "Dumb Ways to Die" evolved into a broader safety platform, addressing various safety issues beyond train safety.
"Dumb Ways to Die" stands out as a creative and impactful approach to conveying an important safety message through music and animation.